No web presence is a missed opportunity

May 13 2008  | Views 124 |  Comments  (0) Leave a Comment
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The web as we know it is now quite old - a decade and a half at least, if not longer. Most businesses worldwide have an online (web) presence including the mass media sector such as newspapers, magazines, TV networks, etc.

Yet there is one prominent Indian magazine that does not really have a web presence. This is ‘Business India’.

I read the magazine regularly (print edition) and I think is a very readable (and one of the oldest) Indian business magazine. The magazine comprehensively covers the Indian economy, financial markets, corporates, economic sectors, etc. with detailed reviews, editorials and analysis. One certainly expects them to be closely aware of technology and business environment changes, ongoing publishing trends and the web revolution in particular.

The impact of having an on-line audience, mining advertising opportunities (think Google), the ability to influence a wide variety of people and organizations all over the world, over and above their print readers is too much of an opportunity to be missed. Yet, barring their cover page, none of their articles are put up on their group website. It is indeed a pity.

PS: The prior post with the same title is lost - either a bug in the system or it has been taken off by Sulekha. Let us see which
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